Women's Clothing
₺1.67M spend → ₺38.2M revenue
- ROAS
- 22.9x
- Sales
- 60,121
- Cost/sale
- ~₺28
Digital Marketing & E-Commerce Marketplace Specialist
Salih Açıkgöz
A digital marketing professional who runs multi-channel performance marketing on Meta, Google, TikTok and Yandex, specializes in Meta CPAS catalog integrations for Trendyol and Hepsiburada (Turkey's leading e-commerce marketplaces), and builds ROAS-driven growth strategies.
100+
Companies I've Run Ads For
22+
Sectors of Ad Experience
76%
Ad Success Rate
Professional Summary
Digital Marketing Specialist with over 4 years of end-to-end campaign management experience in multi-channel performance marketing (Meta, Google, TikTok, Yandex) and e-commerce marketplace operations. Specialized in Meta CPAS (catalog integrations with Trendyol and Hepsiburada), lead generation, ROAS-driven budget optimization and data-driven growth strategies. Successfully leads brand scaling, creative AI integration and digital asset management in both agency and in-house teams. Graduated in Business Informatics from Akdeniz University first in the department with a 3.70 GPA; currently pursuing a thesis-based master's in Artificial Intelligence at Istanbul Topkapı University. Brings software and AI know-how into marketing work.
Core Competencies & Areas of Expertise
Multi-Channel Ad Management
Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok Ads, Yandex Direct.
Marketplace & CPAS Advertising
Meta CPAS (Trendyol & Hepsiburada catalog sales), marketplace integrations and store consulting.
Growth & Performance
ROAS / ROI optimization, audience segmentation, retargeting, A/B creative testing.
Conversion & Lead Generation
Lead acquisition campaigns, landing page & form optimization.
Technical & Data Infrastructure
Pixel & Conversions API (CAPI) setups, Trendyol Developer API and e-commerce data tracking.
Creative & Content
Generative AI-based image/vector production, ad copywriting, campaign concept design.
Work Experience
BrotherHustle
December 2024 – PresentDigital Marketing Specialist
- Designing and managing full-scale performance marketing strategies on Meta, Google, TikTok and Yandex for portfolio brands.
- Optimizing Trendyol- and Hepsiburada-focused Meta CPAS catalog campaigns to grow e-commerce clients' market share.
- Lowering customer acquisition costs (CAC) and hitting ROAS targets through budget allocation, audience analysis and A/B testing.
- Planning creative concepts and AI-assisted ad visuals aligned with brand goals.
Deniz Egece Enstitü
September 2022 – September 2024Digital Marketing Specialist
- Ran multi-channel (Meta, Google, Yandex) ad strategies for the institute's online courses, seminars, publications and services.
- Built high-volume lead generation funnels and increased form conversion rates.
- Managed brand awareness and qualified organic/paid traffic through search advertising (Google Search, Yandex Direct).
- Analyzed campaign metrics (CPA, CTR, CPL) on a regular basis and prepared weekly and monthly optimization reports.
- Managed marketplace operations on Trendyol, Hepsiburada, Çiçeksepeti, N11 and Amazon.
- Built and managed corporate websites with WordPress; took an active role in the company's digital transformation.
Results in Numbers
Combined totals of the ads I built from scratch and managed over the past 2 years, for brands that had never run CPAS ads before.
₺92MRevenue from ads
16.4xAverage ROAS
₺5.6MAd budget managed
68Active ad accounts
- 01Trendyol catalog integration
- 02Meta CPAS setup
- 03Campaign management & optimization
Home Textiles
₺454K spend → ₺10.2M revenue
- ROAS
- 22.5x
- Sales
- 9,455
- Cost/sale
- ~₺48
Footwear
₺435K spend → ₺8.4M revenue
- ROAS
- 19.2x
- Sales
- 8,878
- Cost/sale
- ~₺49
Furniture · Small budget
₺50K spend → ₺1.3M revenue
- ROAS
- 25.8x
- Sales
- 1,334
- Cost/sale
- ~₺38
Source: Meta Ads Manager data from the accounts I manage, 2024–2026. Revenue is the sales Meta attributes to the ads. ROAS = revenue ÷ ad spend.
Some of the brands I've worked with
Click a logo to visit the brand's Trendyol store.
Education
Artificial Intelligence · Master's (Thesis)
2026 – OngoingIstanbul Topkapı University
AI-Assisted Coding · Associate Degree
2026 – OngoingAnadolu University, Open Education Faculty
Business Informatics · Bachelor's
2018 – 2022Akdeniz University
- Graduated first in the department with a 3.70 GPA.
Certificates
- Machine Learning Operations 101MLOps: model development, deployment and monitoring
Languages
- TurkishNative
- EnglishProfessional working proficiency
Featured Projects
Hazume
An online ordering platform for home-cooked food, where homemakers sell the meals they cook at home to people nearby.
CPAS Türkiye
A consultancy building Meta CPAS, marketplace store optimization and sales-driving ad architectures for e-commerce sellers.
cpasturkiye.com ↗E-Commerce Brand Consulting
Catalog integration, CPAS ads and listing copy optimization on Trendyol and Hepsiburada stores for e-commerce brands across many sectors.
Web & Mobile Development
Design and development of the Deep Cafe website and the FBSM website and mobile app; corporate websites built with WordPress.
Tools & Technologies
Ads & Analytics
AI — Text, Image, Video, Music & Coding
Design & Creative
Web & Software
Writing
Contact
Have a project in mind or want to talk about working together? You can reach me below.
